Objective

To create a striking anamorphic projection for Sprite that transforms a flat surface into a realistic 3D illusion — capturing attention and delivering a powerful visual impact.

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My Role

I supervised the animation development based on on-site measurements, ensuring every frame matched the correct perspective.

I personally handled the projection mapping and alignment, and worked directly with the fabricator to ensure the structure and angles were perfectly designed for the anamorphic projection.

Creative Process

Over 15 days, we developed the animation and designed every element according to the exact perspective of the location.

Over 15 days, we developed the animation and designed every element according to the exact perspective of the location.

The campaign ran for 3 days, creating a seamless 3D illusion that attracted strong public engagement.

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Results

1. Measurement & Animation: 15 Days

2. On-site Setup: 2 Days

3. Campaign Duration: 3 Days

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Results

A high-impact projection that delivered a flawless 3D illusion and demonstrated the precision and creativity behind anamorphic projection mapping.

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