Objective

To create a projection mapping campaign for LUX that captured the brand’s elegance and sophistication through light, color, and movement.

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My Role

I supervised the animation process in coordination with the creative team, ensuring visuals aligned accurately with the measured projection surface. I personally handled the projection mapping, alignment, and on-site execution, and worked closely with the fabrication team to ensure the structure was built precisely to projection standards.

Creative Process

The campaign started with precise site measurements and animation planning. After pre-execution testing and demo calibration, we launched a 7-day projection campaign — including 3 days of teaser visuals followed by 4 days of main ad projection.

Throughout the process, I ensured consistent color tone, motion accuracy, and seamless transitions that reflected the premium essence of the LUX brand.

The project took one week for measurements and animation, followed by two days of on-site execution.

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Duration

1. Pre-execution Setup: 1 Day

2. Demo: 1 Day

3. Campaign Run: 7 Days (3 Days Teaser + 4 Days Main Ad)

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Results

A visually refined projection that enhanced the brand presence of LUX — blending creativity, precision, and luxury in a flawless visual presentation.

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